Manager Marketing Communication & Research / Digital Marketing & Content Specialist at Punjab Skills Development Fund (PSDF)

The Punjab Skills Development Fund (PSDF) is currently inviting applications from highly motivated and skilled professionals for key senior roles, including Manager Marketing Communication & Research and Digital Marketing & Content Specialist. As a leading non-profit organization in Pakistan, PSDF collaborates with the UK Department for International Development to foster economic growth through strategic skills development initiatives. These contract-based government positions offer a unique opportunity to contribute to significant national development projects.

Key Responsibilities

• Strategically plan, develop, and execute comprehensive marketing, communication, and research initiatives.
• Oversee all aspects of digital marketing, including content strategy, social media management, online campaign execution, and performance analysis.
• Conduct thorough market research and analysis to identify emerging trends, inform program development, and refine communication strategies.
• Create engaging and impactful content for various platforms, ensuring consistent messaging aligned with PSDF's mission and objectives.
• Manage key stakeholder relationships, enhance PSDF's public image, and expand outreach efforts to target audiences.
• Collaborate effectively with internal departments and external partners to achieve organizational goals and project milestones.

Required Skills

• Demonstrated proficiency in Marketing Management and Communication strategies.
• Extensive expertise in Digital Marketing, including SEO, SEM, social media management, and analytics tools.
• Strong analytical capabilities and experience in conducting market research.
• Exceptional content creation, writing, editing, and storytelling skills.
• Effective interpersonal, public relations, and stakeholder management abilities.
• Proven strategic thinking, problem-solving, and project management capabilities.

Qualifications

Candidates must possess a Master’s or Bachelor’s degree from an HEC-recognized university in relevant fields such as Marketing, Business Administration, Economics, Public Policy, Mass Communication, Film, TV, or Journalism. A minimum of 2 years of relevant professional experience is required, with consideration for up to 12 years depending on the specific role's demands. Applicants must belong to Punjab province.

Benefits

The Punjab Skills Development Fund offers an attractive remuneration package, competitive with industry standards, along with comprehensive fringe benefits. This role provides an excellent opportunity to work with a leading development organization and make a significant impact on national skill development initiatives across Pakistan.

About the Company

The Punjab Skills Development Fund (PSDF) is a premier non-profit organization dedicated to empowering the youth of Punjab through vocational training and skill enhancement programs. Collaborating with the UK Department for International Development, PSDF plays a crucial role in improving livelihoods, fostering entrepreneurship, and driving economic development across the province by bridging the gap between demand and supply for skilled labor.